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Google Launches Gemini Agent for Businesses With Its Own Workspace Account and Claude Option

Oct 08, 2026
TechCrunch
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Summary

Google launches a unified Gemini agent for businesses that plans work from objectives, connects to Slack, Jira, Snowflake and MCP servers, and has its own Workspace account. Users can pick models, including Anthropic's Claude. Google says real-time spend caps will limit costs. Consumers follow later; Pichai cites 1 billion monthly users.

Key Points

  • Google says nearly 90% of Fortune 100 businesses now use Gemini Enterprise at work, according to CEO Sundar Pichai at the Google Cloud event.
  • Google Cloud CEO Thomas Kurian says the agent accepts "objectives, not just instructions," then plans the work and uses custom skills and tools.
  • Early testers include sportswear brand On, Shopify and PayPal, and the agent logs an audit trail attributed to itself rather than a person.

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