OpenAI Opens Businesses in ChatGPT with Brand Profiles and Shopper Agents
Summary
OpenAI opened Businesses in ChatGPT, a beta letting brands claim a verified profile, track how often the chatbot mentions them, and run an AI agent for shopper questions. Profiles are free for eligible companies; agents launch first for U.S. online retailers and digital service firms. Brands can pay to make that agent the landing spot for labeled ads.
Key Points
- Shoppers open a brand's agent from its profile in a labeled chat kept separate from ChatGPT's answers, OpenAI says.
- Brands write their agent's instructions and add product details, per OpenAI.
- A dashboard shows how often ChatGPT mentions a brand and lists discovery topics flagging gaps in what it shares.