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ByteDance Faces Hollywood Backlash Over AI Video Tool Generating Hyperrealistic Deepfakes of Celebrities and Copyrighted Characters

ByteDance Faces Hollywood Backlash Over AI Video Tool Generating Hyperrealistic Deepfakes of Celebrities and Copyrighted Characters

Feb 16, 2026
The Verge

ByteDance faces major Hollywood backlash as its Seedance 2.0 AI video tool generates hyperrealistic deepfakes of celebrities like Tom Cruise and Brad Pitt, prompting cease and desist letters from Disney and Paramount Skydance, while the MPA and SAG-AFTRA condemn the platform for copyright infringement at a scale that threatens millions …

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