UMG Lets Fans Create Remixes and Personalized Vocal Experiences Through New ElevenLabs Platform
Summary
Universal Music Group and ElevenLabs are developing a licensed fan-creation platform for remixes, mashups, alternate versions and personalized vocal experiences from participating artists’ music, with creators promised compensation and new revenue streams.
Key Points
- The multi-year deal is ElevenLabs’ first agreement with a major record label and combines music licensing with joint AI-audio product development.
- A platform now in development lets fans create remixes, mashups, alternate track interpretations and personalized vocal experiences using music from participating UMG artists and songwriters.
- The UMG platform is separate from ElevenLabs’ Music API and ElevenMusic app, while the partners say participating creators receive fair compensation and new revenue opportunities.