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Instinct Raises $1 Billion at $10 Billion Valuation for AI Agent Service

Sep 29, 2026
TechCrunch
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Summary

Instinct raises a $1 billion Series C at a $10 billion valuation and plans to launch an invite-only AI agent in August 2026 that uses its own phone number and computer to book travel, pay bills, make purchases and cancel subscriptions.

Key Points

  • Instinct raises a $1 billion Series C led by investors including Sequoia Capital, Benchmark Capital and Coatue at a $10 billion valuation.
  • The startup launches its invite-only AI agent service in August 2026 and lets it book travel, make purchases, pay bills, cancel subscriptions and order groceries using its own phone number and computer.
  • Instinct faces competition from Meta's Muse, which integrates with Instagram, Facebook Groups and Marketplace, while Instinct still operates through SMS without a mobile app.

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