OpenAI Begins Testing Visual ChatGPT Ads During Image Generation
Summary
OpenAI begins testing visual ads in ChatGPT image generation later in October with an initial U.S. advertiser group, while adding measurement and attribution partners including Hightouch, LiveRamp, AppsFlyer and Branch.
Key Points
- OpenAI introduces a visual ChatGPT ad format that it begins testing during image generation later in October with an initial U.S. advertiser group.
- The company expands ad measurement integrations with Hightouch, Tealium and LiveRamp and adds attribution partners including AppsFlyer, Triple Whale, Adjust and Branch.
- OpenAI launches Negative Phrases for qualifying advertisers and pilots brand-suitability evaluations with DoubleVerify and Integral Ad Science without giving them access to private conversations.